Pleady Branding Aitheantas Branda le Katsumi Tamura

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Pleady Branding Aitheantas Branda le Katsumi Tamura.

Cré-umhaGrafaic· 2020

Pleady Branding Aitheantas Branda

le Katsumi Tamura

Cliant: Good Morning Inc

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

29,825

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #90561

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Pleady Branding Aitheantas Branda

Is clár aitheantais branda é Branda Pleady a cruthaíodh do mhonaróir speisialaithe téipeála. Clúdaíonn an clár ainm an bhranda, lógó an bhranda, pacáistíocht, suíomhanna gréasáin, catalóga táirgí, scannáin bhranda agus stainníní taispeántais trádála. Ceanglaíonn an t-ainm na focail play agus ready. Tá an chumarsáid tógtha timpeall ar an sluán Tape or Lose agus ar phríomhíomhá reathaí baininscní, spreagtha ag an líne a ritheann tríd an lógó. Léiríonn dath buí-uaine an bhranda an fócas ar lúthchleasaithe. Coinníonn bainistíocht dathanna dath an bhranda comhsheasmhach ar pháipéar, ar scannán agus ar scáileáin.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Pleady Branding Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pleady Branding Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Pleady Branding Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Toisí & Pacáistiú: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Clibeanna: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Teicneolaíocht Táirgthe: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Dúshlán Deartha: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspioráid: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Fad an Tionscadail: PLEADY launched in July 2019.
Sreabhadh Oibríochta: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Baill Foirne: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida