Morph Branda Bia agus Dí le Mars Design Consultants

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Morph Branda Bia agus Dí le Mars Design Consultants.

Cré-umhaGrafaic· 2020

Morph Branda Bia agus Dí

le Mars Design Consultants

Cliant: Mars Design Consultants

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

13,028

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #98855

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Morph Branda Bia agus Dí

Clár branda is ea Morph do bheár agus bialann ar dhíon foirgnimh in Hangzhou, an tSín. Tarraingíonn an aitheantas ar Liangzhu, seanscéal grá Síneach, agus ar sciatháin ildaite an fhéileacáin morpho ghoirm. Ceanglaíonn an lógó foirmeacha sciathán an fhéileacáin baineann agus an fhéileacáin fireann le chéile in aon siombail amháin. Tugann cúlra dorcha corcra le fios oíche réaltógach, agus léiríonn na sciatháin aistriú dathanna na bogha báistí. Is é an phríomhghné ghrafach ná patrún féileacáin atá cosúil le cailéideascóp. Cuirtear an patrún i bhfeidhm ar an mbiachlár, ar an mbosca cipíní, ar theilgin ghluaisne agus ar dhealbh ealaíne balla.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Morph Branda Bia agus Dí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Morph Branda Bia agus Dí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Morph Branda Bia agus Dí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Toisí & Pacáistiú: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Clibeanna: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Teicneolaíocht Táirgthe: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Dúshlán Deartha: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Taighde: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspioráid: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Fad an Tionscadail: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Sreabhadh Oibríochta: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Paitinní: MARS
Baill Foirne: Angela Lu Zhang
Nico Xu YiFei
Creidiúintí Íomhá: MARS