Tha Happiness Pasgan Gealach le Chao Xu na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Happiness Pasgan Gealach

le Chao Xu

Neach-ceannach: La Maison Bakery

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

13,771

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #100696

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Happiness Pasgan Gealach

Is e seata de phasgan tiodhlac a th ’ann am pasgan gealach sonas, anns a bheil còig bogsaichean le structar agus grafaigs eadar-dhealaichte. Sheall sgioba dealbhaidh Inbetween Creative ìomhaigh de mar a bhios daoine ionadail a ’comharrachadh fèis meadhan an fhoghair, le bhith a’ cleachdadh dealbhan ann an stoidhle Sìneach. Tha an dealbh a ’sealltainn togalaichean ionadail agus gnìomhan meadhan an fhoghair, leithid bàta dràgon rèisidh, drumaichean buillean. Chan e a-mhàin gu bheil an dealbhadh pacaid tiodhlac seo mar ghoireas bìdh ach cuideachd mar chuimhneachan gus cultar baile Shien adhartachadh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Happiness Pasgan Gealach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Happiness Pasgan Gealach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Happiness Pasgan Gealach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Tomhasan & Pacadh: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tagaichean: package design, logo, handrawing, typography
Teicneòlas Cinneasachaidh: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Dùbhlan Dealbhaidh: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Rannsachadh: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Brosnachadh: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Faid a' Phròiseict: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Sruth Obrachaidh: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Peutantan: Trademark(2019) La Maison Bakery
Buill na Sgioba: Creative Director: Chao Xu
Illustration: Danlin Zhang
Creideasan Dhealbhan: Collaterals and graphic design items: Chao Xu
Photography: Inlight