Luhua Xiaomo Pacáistíocht Ola Seasaimh le Tiger Pan

Tha Luhua Xiaomo Pacáistíocht Ola Seasaimh le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Luhua Xiaomo Pacáistíocht Ola Seasaimh

le Tiger Pan

Neach-ceannach: Shandong Luhua Group

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #100810

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Luhua Xiaomo Pacáistíocht Ola Seasaimh

Is éard atá i Luhua Xiaomo ná pacáistíocht atá deartha do ola seasaimh mheilte, ola láimhdhéanta a tháirgtear i mbeagáin. Is buidéal gloine sorcóireach díreach é an coimeádán, 50 mm ar trastomhas agus 210 mm ar airde. Fillann an lipéad greamaitheach 350 céim timpeall an bhuidéil agus tá sé leagtha amach cosúil le seanpháipéar nuachta, ag cur i gcuimhne d'am nuair a bhíodh bia fillte i bpáipéar nuachta. Tá na carachtair leagtha amach go hingearach, ar an mbealach céanna le seanchomharthaí siopa Síneacha. Éiríonn an bhearna chaol neamhchlúdaithe ina marc stíléara imbhoscadh a thaispeánann an méid atá istigh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Luhua Xiaomo Pacáistíocht Ola Seasaimh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Luhua Xiaomo Pacáistíocht Ola Seasaimh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Luhua Xiaomo Pacáistíocht Ola Seasaimh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Tomhasan & Pacadh: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tagaichean: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Teicneòlas Cinneasachaidh: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Dùbhlan Dealbhaidh: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Rannsachadh: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Brosnachadh: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Faid a' Phròiseict: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Sruth Obrachaidh: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Buill na Sgioba: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie