Jianlibao Wepop Pacáistiú Deochanna le Tiger Pan

Tha Jianlibao Wepop Pacáistiú Deochanna le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

Jianlibao Wepop Pacáistiú Deochanna

le Tiger Pan

Neach-ceannach: Jianlibao

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

36,608

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #101162

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jianlibao Wepop Pacáistiú Deochanna

Is pacáistiú é Wepop atá deartha do uisce spraeáilte torthúil gan siúcra. Tá cruth simplí ar an mbuidéal PET a éiríonn níos caoile i dtreo an bharr. Tugann scannán mata scáileáin síoda greim seasta agus mothú bog don dromchla. Úsáideann an cló-aghaidh éifeacht picteilíní, agus tá gach carachtar roinnte ina strócanna ar leith a fheidhmíonn mar bhloic thógála. Léirítear torthaí i stíl ealaíne phop, le dathanna codarsnacha ar íonacht ard a mharcálann na ceithre bhlas. Tá sé mar aidhm ag an bpacáistiú deoch fholláin a chur i láthair do thomhaltóirí óga.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Jianlibao Wepop Pacáistiú Deochanna air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Jianlibao Wepop Pacáistiú Deochanna na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Jianlibao Wepop Pacáistiú Deochanna na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Tomhasan & Pacadh: Diameter 67.5mm
Height 213mm
Tagaichean: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Teicneòlas Cinneasachaidh: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Dùbhlan Dealbhaidh: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Rannsachadh: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Brosnachadh: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Faid a' Phròiseict: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Sruth Obrachaidh: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Buill na Sgioba: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie