Tha Rosé Lipéad Fíona le Ximena Ureta na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Rosé Lipéad Fíona

le Ximena Ureta

Neach-ceannach: Concha y Toro

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

24,014

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #101247

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Rosé Lipéad Fíona

Is lipéad fíona é Rose a dhearadh do fhíon róis a tháirgtear sa tSile. Tá an lipéad 85 faoi 90 milliméadar ar mhéid agus tá sé priontáilte ar pháipéar suaithnithe de 89 ngram in aghaidh an mhéadar chearnaigh. Cuirtear cúig dhath speisialta i bhfeidhm i bhfrithchló digiteach, le maisithe scragaill óir, scragaill dhubh, faoisimh agus bunfhaoisimh. Tá an dearadh spreagtha ag rósanna, peiteil, duilleoga fíniúna agus dathanna boga spéir na tráthnóna. Fitear guairíní fíniúna timpeall an téacs. Coinníonn an buidéal 375 mhillilítear, formáid bheag atá nua don chatagóir fíona seo sa tSile.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Rosé Lipéad Fíona air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Rosé Lipéad Fíona na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Rosé Lipéad Fíona a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Tomhasan & Pacadh: Label Dimension: 85x90 mm
Tagaichean: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Teicneòlas Cinneasachaidh: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Dùbhlan Dealbhaidh: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Rannsachadh: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Brosnachadh: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Faid a' Phròiseict: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Sruth Obrachaidh: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Buill na Sgioba: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Creideasan Dhealbhan: Diego Agurto