Fairy Fox Cùram Craicinn le Antonia Skaraki - A.S. Advertising

Tha Fairy Fox Cùram Craicinn le Antonia Skaraki - A.S. Advertising na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Fairy Fox Cùram Craicinn

le Antonia Skaraki - A.S. Advertising

Neach-ceannach: Fairy Fox

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

30,040

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #107898

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Fairy Fox Cùram Craicinn

Fàilte gu turas tarraingeach a dh'ionnsaigh faireachdainn na nàdair. Mothaich an dìomhaireachd mu thimcheall nan toraidhean cùram craicinn seo. Tha an dealbhadh a' comharrachadh a' cheangail eadar Màthair Nàdar agus a clann, fhad 's a tha na stuthan àrd-inbheach a' toirt faireachdainn làimhseachaidh agus buaidh mhaireannach. Dh'fhàg mapadh na farpaiseachd agus anailis ghluasadan gu lorg raointean chothroman a bha a' freagairt air lèirsinn agus ro-innleachd a' chliant, a' leantainn gu pacadh ùr-nodha, simplidh agus blàth.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Fairy Fox Cùram Craicinn air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Fairy Fox Cùram Craicinn na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Fairy Fox Cùram Craicinn na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Tomhasan & Pacadh: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tagaichean: baby, care, child, cream, fairy, fox, product, health, skincare
Teicneòlas Cinneasachaidh: Environmentally friendly. Plastic containers with PVC labels.
Dùbhlan Dealbhaidh: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Rannsachadh: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Brosnachadh: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Faid a' Phròiseict: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Sruth Obrachaidh: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Buill na Sgioba: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Creideasan Dhealbhan: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017