Boo Feidhm: Pacáistíocht Táirgí Glanta le Evgeniya Abramova

Tha Boo Feidhm: Pacáistíocht Táirgí Glanta le Evgeniya Abramova na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Boo Feidhm: Pacáistíocht Táirgí Glanta

le Evgeniya Abramova

Neach-ceannach: Boo

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

26,882

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #114004

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Boo Feidhm: Pacáistíocht Táirgí Glanta

Is éard atá i mBoo ná dearadh pacáistíochta do líne táirgí glanta atá dírithe ar theaghlaigh a bhfuil leanaí óga acu. Áirítear sa líne glóthach chun soithí agus bréagáin leanaí a ní le heastóscán na camán meall, glóthach glanta urláir le heastóscán aló véara agus sprae seomra folctha le heastóscán crann tae. Tá na táirgí bunaithe ar chomhábhair nádúrtha, gan ruaimeanna ná cumhráin. Iompraíonn gach buidéal plaisteach lipéad muinchille crapthach i ndathanna bánliatha. Léirítear miocróib ar na lipéid, agus taispeánann gach táirge miocrób éagsúil. Tugann limistéir shoiléire an bhuidéil le fios go bhfuil na frídíní glanta ar shiúl.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Boo Feidhm: Pacáistíocht Táirgí Glanta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Boo Feidhm: Pacáistíocht Táirgí Glanta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Boo Feidhm: Pacáistíocht Táirgí Glanta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Tomhasan & Pacadh: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Tagaichean: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Teicneòlas Cinneasachaidh: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Dùbhlan Dealbhaidh: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Rannsachadh: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Brosnachadh: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Faid a' Phròiseict: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Sruth Obrachaidh: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Peutantan: Copyrights belong to Evgeniya Abramova, 2019
Buill na Sgioba: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Creideasan Dhealbhan: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin