Gogoon Pacaideachd Deoch Alcolach le Wen Liu, Bo Zheng and Weijie Kang

Tha Gogoon Pacaideachd Deoch Alcolach le Wen Liu, Bo Zheng and Weijie Kang na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2021

Gogoon Pacaideachd Deoch Alcolach

le Wen Liu, Bo Zheng and Weijie Kang

Neach-ceannach: Luzhou Laojiao Co., Ltd.china

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

41,515

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #119505

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Gogoon Pacaideachd Deoch Alcolach

'S e dealbhadh botail agus pacaideachd airson baijiu, spiorad grùdaichte Sìneach, a th' ann an Gogoon. Tha cruth siolandair sìmplidh aig a' bhotal a tha a' cur an cèill fìor-ghlaine. Tha pàtran ùird air a' ghualainn a tha a' toirt iomradh air ceàird chùramach. Tha corp a' bhotail air a chrìochnachadh le inneach gràin solas-latha mìn a tha a' frith-thilgeil solais thar an uachdair. Tha an ceap a' cothlamadh meatailt, gràin leathair agus fiodh, a' toirt inneach beairteach do chruth sìmplidh. Tha am botal 75 mm de leud, 75 mm de dhoimhneachd agus 260 mm de dh'àirde. Tha an dealbhadh a' taisbeanadh baijiu ann an stoidhle sòghalachd aotrom airson buidheann ùr de luchd-ceannach.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Gogoon Pacaideachd Deoch Alcolach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Gogoon Pacaideachd Deoch Alcolach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Gogoon Pacaideachd Deoch Alcolach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Tomhasan & Pacadh: Width 75mm* Depth 75mm* Height 260mm
Tagaichean: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teicneòlas Cinneasachaidh: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Dùbhlan Dealbhaidh: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Rannsachadh: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Brosnachadh: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Faid a' Phròiseict: 2020.01~2020.03 Shenzhen, China
Sruth Obrachaidh: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Buill na Sgioba: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang