Niulanshan Pacáistíocht Buidéal Biotáille le Tiger Pan

Tha Niulanshan Pacáistíocht Buidéal Biotáille le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2021

Niulanshan Pacáistíocht Buidéal Biotáille

le Tiger Pan

Neach-ceannach: Beijing Chuangyitang Sales Co., Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #123934

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Niulanshan Pacáistíocht Buidéal Biotáille

Is dearadh pacáistíochta eagrán teoranta é Niulanshan do bhranda biotáille Síneach, a eisíodh do Bhliain an Daimh. Tá an buidéal déanta de ghloine agus tá an bosca déanta d'adhmad. Seachnaíonn an dearadh réalachas agus úsáideann sé foirm nua-aimseartha agus theibí. Tugann líne dhíreach ghearrtha le lann ar chorp an bhuidéil le fios corp crua agus carachtar dochloíte an daimh. Ní choinníonn marc an bhranda ach an carachtar peannaireachta Niu, a chiallaíonn damh. Cuirtear síneadh leis an stríoc dheireanach chun an frása Síneach Niu go dtí an deireadh a chur in iúl, mian chun spriocanna a bhaint amach. Is é an rún ná tomhaltóirí óga a mhealladh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Niulanshan Pacáistíocht Buidéal Biotáille air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Niulanshan Pacáistíocht Buidéal Biotáille na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Niulanshan Pacáistíocht Buidéal Biotáille na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Tomhasan & Pacadh: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tagaichean: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Teicneòlas Cinneasachaidh: The bottle is made of glass and the box is made of wood.
Dùbhlan Dealbhaidh: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Rannsachadh: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Brosnachadh: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Faid a' Phròiseict: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Sruth Obrachaidh: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Peutantan: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Buill na Sgioba: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Creideasan Dhealbhan: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan