Cala di Seta An Bileagan Fìona le Giovanni Murgia

Tha Cala di Seta An Bileagan Fìona le Giovanni Murgia na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2022

Cala di Seta An Bileagan Fìona

le Giovanni Murgia

Neach-ceannach: Cantina di Calasetta - Cala di Seta

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127081

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cala di Seta An Bileagan Fìona

Tha am pròiseact dealbhaidh pacaidh a’ riochdachadh fìon mar eileamaidean sònraichte agus comharrachaidh, ceangailte ris an àite far am bi iad air am breith ach mu choinneimh an t-saoghail. Is e an ath-thagradh fìonan òga, dathach agus furasta a mhìneachadh, ag amas air targaid neo-cheangailte ach a tha a’ coimhead airson toraidhean càileachd. Air an adhbhar seo, tha an dealbhadh air a chomharrachadh le coltas dathach, glè bheag agus ath-leasaichte anns a bheil dealbhadh an taigh-solais a ’seasamh a-mach, air a dhèanamh le grafaigean sìmplidh ach cumhachdach agus air a sgeadachadh le siotaichean meatailt dathte agus buaidh trì-thaobhach faochadh braille a tha coltach ris. an fhairge.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Cala di Seta An Bileagan Fìona air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Cala di Seta An Bileagan Fìona na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Cala di Seta An Bileagan Fìona a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Tomhasan & Pacadh: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tagaichean: wine, carignano, label, sardinia, italy, minimalism
Teicneòlas Cinneasachaidh: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Dùbhlan Dealbhaidh: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Rannsachadh: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Brosnachadh: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Faid a' Phròiseict: The project started in February 2021 in Sassari anche finished in April 2021.
Sruth Obrachaidh: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Buill na Sgioba: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Creideasan Dhealbhan: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene