PickyPods Am Pacadh Airson Stuthan Cur-Ris le Angela Spindler

Tha PickyPods Am Pacadh Airson Stuthan Cur-Ris le Angela Spindler na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2022

PickyPods Am Pacadh Airson Stuthan Cur-Ris

le Angela Spindler

Neach-ceannach: Depot Creative

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

30,504

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #132068

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn PickyPods Am Pacadh Airson Stuthan Cur-Ris

Chaidh a’ bhuidheann a bharantachadh gus branndadh agus pacadh a chruthachadh airson raon leasachail sònraichte. Tha na pocannan collagen agus probiotic air an cur ri chèile gus atharrachaidhean math a dhèanamh air cuirp a rèir aois, gnè agus factaran cudromach eile. Is e dath prìomh chluicheadair a’ phròiseict seo. Dh’ fheumadh e a bhith a’ faireachdainn dàna agus shunndach airson an targaid aige san gym. Chaidh samhlaidhean gnè a chleachdadh gus èigheachd a-mach gu na foirmlean gnè-sònraichte, eadar-dhealachadh eile airson a’ bhrand seo.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha PickyPods Am Pacadh Airson Stuthan Cur-Ris air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi PickyPods Am Pacadh Airson Stuthan Cur-Ris na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha PickyPods Am Pacadh Airson Stuthan Cur-Ris na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Tomhasan & Pacadh: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tagaichean: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Teicneòlas Cinneasachaidh: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Dùbhlan Dealbhaidh: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Rannsachadh: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Brosnachadh: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Faid a' Phròiseict: Project duration 4 months, Sydney 2020
Sruth Obrachaidh: Resealable pouch
Buill na Sgioba: Angela Spindler: Creative Director/Designer