From the Forest of Rusk Pacáistiú Sneaic le Shoichiro Takei and Eriko Kunikata

Tha From the Forest of Rusk Pacáistiú Sneaic le Shoichiro Takei and Eriko Kunikata na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2022

From the Forest of Rusk Pacáistiú Sneaic

le Shoichiro Takei and Eriko Kunikata

Neach-ceannach: Yamazaki Baking Co., Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

27,396

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #133393

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn From the Forest of Rusk Pacáistiú Sneaic

As Foraois na Rusk is dearadh pacáistithe é do shneaic rusk a dhíoltar in ollmhargaí agus i miondíoltóirí ollmhóra sa tSeapáin. Tá an dearadh bunaithe ar shaol leabhair phictiúrtha agus léiríonn sé ainmhithe a chónaíonn i bhForaois na Rusk. Tá gach carachtar ainmhí déanta as an rusk féin, grianghrafta mar fhíorthtáirge seachas cruthaithe le grafaicí ríomhaireachta. Coigeartaíodh méid na súl, na sróine agus an bhéil i milliméadair chun gach carachtar a dhéanamh tarraingteach. Tomhaiseann an pacáiste 140 faoi 210 faoi 40 milliméadar. Is féidir ainmhithe nua a chur leis de réir mar a thugtar blasanna nua isteach.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha From the Forest of Rusk Pacáistiú Sneaic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi From the Forest of Rusk Pacáistiú Sneaic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha From the Forest of Rusk Pacáistiú Sneaic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Tomhasan & Pacadh: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Tagaichean: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teicneòlas Cinneasachaidh: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dùbhlan Dealbhaidh: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Rannsachadh: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Brosnachadh: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Faid a' Phròiseict: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Sruth Obrachaidh: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Peutantan: Copyrights belong to KATAL SEVEN Co., Ltd.
Buill na Sgioba: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Creideasan Dhealbhan: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)