Tha Gui Ba Fang Pacáistiú Baijiu le Yanhui Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.
UmhaPacadh· 2023
Gui Ba Fang Pacáistiú Baijiu
le Yanhui Zhang
Neach-ceannach: Wuhan Pufine Creative Technology Co., Ltd.
Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #141115An Dealbhadh
Mu dheidhinn Gui Ba Fang Pacáistiú Baijiu
Is dearadh pacáistithe é Gui Ba Fang do bhiotáille bhaijiu Síneach. Tarraingíonn an dearadh ar ealaín agus stair Ríshliocht Tang. Tá an téama spreagtha ag cuntas ar an impire Tang ag fáiltiú roimh aíonna ó go leor tíortha. Cuirtear peannaireacht thraidisiúnta, gearradh séalaí agus móitífeanna fraisce Dunhuang i bhfeidhm ar an mbosca bronntanais agus ar an mbuidéal. Tugann an buideál ceirmeach ochtagánach le fios go bhfuil fáilte ann ó gach treo. Taobh istigh den bhosca, léiríonn léaráid an t-impire ag cur fáilte roimh aíonna. Is féidir an bosca agus an buidéal a choinneáil agus a athúsáid mar earraí maisiúcháin.
An Aithneachadh
Mu dheidhinn Duais Umha A' Design Award
Tha Gui Ba Fang Pacáistiú Baijiu air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gui Ba Fang Pacáistiú Baijiu na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gui Ba Fang Pacáistiú Baijiu a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
- Tomhasan & Pacadh
- Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm - Tagaichean
- High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
- Teicneòlas Cinneasachaidh
- The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
- Dùbhlan Dealbhaidh
- One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
- Rannsachadh
- Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
- Brosnachadh
- Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
- Faid a' Phròiseict
- The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
- Sruth Obrachaidh
- The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
- Buill na Sgioba
- Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration:Wang shijie
Technical director: Zhou Xiaoli - Creideasan Dhealbhan
- Zhang Yanhui
Zhang Xintong
Wang shijie
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