Tha Heralbony Pacaideachd le Atsushi Morita na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2023

Heralbony Pacaideachd

le Atsushi Morita

Neach-ceannach: Paper Parade Inc.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

31,487

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145156

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Heralbony Pacaideachd

'S e sreath phacaideachd a th' ann an Heralbony a chaidh a chruthachadh airson branda ealain is beatha a chuireas obraichean-ealain le luchd-ealain le ciorraman an sàs ann am fasan agus dealbhadh taobh a-staigh. Tha aon phàipear gorm, a chaidh a thaghadh à còrr is 9,000 seòrsa pàipeir, air a chleachdadh airson a h-uile inneal pacaideachd is brandaidh a bhios luchd-ceannach a' beantainn ris. 'S e gorm dath samhlachail Latha Autism na Cruinne. Tha am pàipear a chaidh a thaghadh tiugh agus tha inneach ceàird-choltach air. Chan eil ach stampadh foil air a chur an sàs, ann an aon suidheachadh agus aon mheud, rud a bheir air falbh ìre dearbhadh nan dathan agus a chumas na cosgaisean ìosal. Tha an raon a' gabhail a-steach bogsaichean toraidh, bogsaichean tiodhlaic agus pocannan-bùtha.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Heralbony Pacaideachd air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Heralbony Pacaideachd na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Heralbony Pacaideachd na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Tomhasan & Pacadh: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tagaichean: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teicneòlas Cinneasachaidh: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dùbhlan Dealbhaidh: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Rannsachadh: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Brosnachadh: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Faid a' Phròiseict: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Sruth Obrachaidh: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Creideasan Dhealbhan: Photographer Yusuke Tsuchida, 2019 to 2022.