Yunnan Baiyao Pacáistíocht Taosc Fiacla le Tiger Pan

Tha Yunnan Baiyao Pacáistíocht Taosc Fiacla le Tiger Pan na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Yunnan Baiyao Pacáistíocht Taosc Fiacla

le Tiger Pan

Neach-ceannach: Yunnanbaiyaogroup Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

20,758

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145832

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yunnan Baiyao Pacáistíocht Taosc Fiacla

Is dearadh pacáistíochta é Yunnan Baiyao do raon taosc fiacla do leanaí. Is scamall linbh é carachtar an bhranda, spreagtha ag ainm an bhranda, ina gciallaíonn yun scamall. Bíonn an carachtar le feiceáil le mothúcháin éagsúla aghaidhe chun aoiseanna difriúla a léiriú. Tá na léaráidí tarraingthe i stíl phéintéireachta leanaí chun aird máithreacha a tharraingt ar an tseilf. Oireann na boscaí do shocrúchán seilfe cothrománach agus ingearach araon, agus comhcheanglaíonn na boscaí sútha talún le chéile chun íomhá níos mó de shú talún a chruthú. Tá an phacáistíocht déanta as PLA, a dhianscaoileann laistigh de dhá mhí go deich mí.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Yunnan Baiyao Pacáistíocht Taosc Fiacla air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yunnan Baiyao Pacáistíocht Taosc Fiacla na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yunnan Baiyao Pacáistíocht Taosc Fiacla a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Tomhasan & Pacadh: Width 46mm x Depth 39mm x Height 159mm
Tagaichean: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Teicneòlas Cinneasachaidh: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Dùbhlan Dealbhaidh: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Rannsachadh: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Brosnachadh: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Faid a' Phròiseict: The project lasts 2 months, designed in Shenzhen
Sruth Obrachaidh: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Buill na Sgioba: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Creideasan Dhealbhan: Tiger Pan