Tha Golden Cat Lionn le Jin Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2023

Golden Cat Lionn

le Jin Zhang

Neach-ceannach: InBev jinlongquan beer (Hubei) Co., Ltd

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

13,680

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #146768

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Golden Cat Lionn

Is e lionn a tha seo airson caitheamh oidhche. Tha an dealbhaiche air an cat a thaghadh a tha luchd-cleachdaidh a 'còrdadh gu mòr ris a' phrìomh ìomhaigh airson a dhealbhadh, gus an urrainn don lionn ceangal tòcail a stèidheachadh gu luath le luchd-cleachdaidh fhad 'sa tha e a' meudachadh an dlùth-cheangal. Aig an aon àm, tha an cat a tha dèidheil air gnìomhan oidhche gu math co-chòrdail ris an ùine caitheamh (caitheamh oidhche) suidheachadh an fhìon seo. Mu dheireadh, chleachd an dealbhaiche pàtrain Eòrpach clasaigeach airson sgeadachadh, a 'dèanamh an leann leann gu lèir làn de dhìleas.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Golden Cat Lionn air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Golden Cat Lionn na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Golden Cat Lionn airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Tomhasan & Pacadh: Width 58mm x Depth 58mm x Height 188mm
Tagaichean: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teicneòlas Cinneasachaidh: Glass bottle sticker
Dùbhlan Dealbhaidh: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Rannsachadh: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Brosnachadh: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Faid a' Phròiseict: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Sruth Obrachaidh: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.