Pinna Olive Oils Bileagan le Giovanni Murgia

Tha Pinna Olive Oils Bileagan le Giovanni Murgia na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2023

Pinna Olive Oils Bileagan

le Giovanni Murgia

Neach-ceannach: Fratelli Pinna

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

14,198

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #150744

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pinna Olive Oils Bileagan

Tha coltas glè bheag agus glan air an dealbhadh airson na botail ola ollaidh seo, leis nach eil e air a chomharrachadh ach leis an eadar-dhealachadh àrd eadar geal a’ bhotal agus dathan taghte nan eileamaidean air an leubail. Tha am pròiseact ag amas air dealbhadh co-aimsireil, beag agus tarraingeach a chruthachadh gus lèirsinn Fratelli Pinna a chraoladh, cothromachadh eadar luachan ùr-ghnàthachaidh agus cho cudromach sa tha e a bhith freumhaichte don fhearann. Tha an cothlamadh do-sgaraichte seo air a thoirt seachad tron mheafar lèirsinneach air a bhrosnachadh le obair an dealbhaiche agus an neach-ealain Sardinianach Eugenio Tavolara.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Pinna Olive Oils Bileagan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pinna Olive Oils Bileagan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pinna Olive Oils Bileagan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Tomhasan & Pacadh: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tagaichean: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Teicneòlas Cinneasachaidh: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Dùbhlan Dealbhaidh: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Rannsachadh: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Brosnachadh: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Faid a' Phròiseict: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Sruth Obrachaidh: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Buill na Sgioba: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Creideasan Dhealbhan: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023