Tha The Wine Bag Pacadh le Antonia Skaraki na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

The Wine Bag Pacadh

le Antonia Skaraki

Neach-ceannach: The Wine Bag

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

18,380

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152156

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Wine Bag Pacadh

Air a dhèanamh gu sònraichte do Lidl, mar Dheasachadh Cuingichte na Nollaig, chruthaich AS am pacadh airson fìon leth-tioram 1.5lt ann am bogsa, don neach-dèiligidh The Wine Barrel. Chaidh an soitheach a dhealbhadh gus coltas baga-làimhe a thoirt dha, le eileamaidean òir air an cur ris gus faireachdainn fèilleil a bhrosnachadh agus faireachdainn sòghail a thoirt seachad. Thog an t-inneach leathair a choltas, a' toirt dha coltas fìor-choltach agus daor. Gus an cruth-atharrachadh a chrìochnachadh, chaidh sreang dhearg a cheangal mar iall, a' toirt dearbhachd do dhealbhadh a' bhaga.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha The Wine Bag Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi The Wine Bag Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh The Wine Bag Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Tomhasan & Pacadh: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tagaichean: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Teicneòlas Cinneasachaidh: The package is a bag in box for wine. The outside is paperback.
Dùbhlan Dealbhaidh: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Rannsachadh: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Brosnachadh: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Faid a' Phròiseict: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Sruth Obrachaidh: Product was distributed in all Lidl supermarkets throughout Greece.
Buill na Sgioba: creative director: Antonia Skaraki and art director: Andreas Deskas