Novus Organics ACV Dealbhachadh Pacaidh le Shashwat Das and Ruchi Gada - Almond Branding

Tha Novus Organics ACV Dealbhachadh Pacaidh le Shashwat Das and Ruchi Gada - Almond Branding na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Novus Organics ACV Dealbhachadh Pacaidh

le Shashwat Das and Ruchi Gada - Almond Branding

Neach-ceannach: Novus Organics

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152622

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Novus Organics ACV Dealbhachadh Pacaidh

Bha Fìon-geur Ubhail Novus Organics ag amas air ìre càileachd gun samhail a stèidheachadh ann am margaidh na h-Innseachan, a' dol thairis air co-fharpaisich ann an dùmhlachd agus glaine. Chaidh an dealbhachadh pacaidh seo a chruthachadh gus a shònraichte a chomharrachadh, a' cur cuideam air sìmplidheachd agus loinn. Tha an leubail glan, trìd-shoilleir a' taisbeanadh bòidhchead nàdarra an toraidh. A' cleachdadh stoidhle tarraing-loidhne minimalist, tha an dealbhadh a' glacadh buaidh grìtheidean organach air an taghadh le làimh, a' co-thaobhadh ri dealas do sàr-mhathas agus seasmhachd. Tha am pacadh gun phlastaig agus ath-chuairteachail, a' soilleireachadh uallach àrainneachdail.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Novus Organics ACV Dealbhachadh Pacaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Novus Organics ACV Dealbhachadh Pacaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Novus Organics ACV Dealbhachadh Pacaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Tomhasan & Pacadh: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tagaichean: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Teicneòlas Cinneasachaidh: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Dùbhlan Dealbhaidh: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Rannsachadh: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Brosnachadh: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Faid a' Phròiseict: The Packaging Design started in 2022 and was executed and launched in 2023.
Sruth Obrachaidh: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Buill na Sgioba: Ruchi Gada,

Shashwat Das
Creideasan Dhealbhan: Optional Image #4 Picture Credits Novus Organics