Wow Long Rice Crust Pacáistíocht Sneaice le Xiao Ma Song Strategic Consulting

Tha Wow Long Rice Crust Pacáistíocht Sneaice le Xiao Ma Song Strategic Consulting na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Wow Long Rice Crust Pacáistíocht Sneaice

le Xiao Ma Song Strategic Consulting

Neach-ceannach: Xiao Ma Song Strategic Consulting Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

14,758

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #154451

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Wow Long Rice Crust Pacáistíocht Sneaice

Is dearadh pacáistíochta é Wow Long Rice Crust do shneaic thraidisiúnta Shíneach déanta as calóga ríse. Freagraíonn an dearadh do chosúlacht táirgí agus íomhá branda atá ag dul in aois sa chatagóir sneaice seo. Léiríonn an phacáistíocht an figiúr stairiúil Síneach Zhuge Liang, arb é a leasainm a spreag ainm an bhranda, arna léiriú i stíl grinn ghreannáin. Cuireann cuma aghaidhe áibhéalta agus an focal labhartha Wow in iúl an uigeacht chogantach atá ag an sneaic. Rinneadh nuashonrú ar ainm an bhranda Wo Long go Wow Long. Cuirtear scéalta maisithe agus grianghraif táirgí le chéile chun tarraingt a dhéanamh ar tomhaltóirí níos óige.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Wow Long Rice Crust Pacáistíocht Sneaice air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Wow Long Rice Crust Pacáistíocht Sneaice na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Wow Long Rice Crust Pacáistíocht Sneaice a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Tomhasan & Pacadh: 220mmX50mmX320mm
Tagaichean: Chinese,Wowlong,Rice,Crust
Teicneòlas Cinneasachaidh: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Dùbhlan Dealbhaidh: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Rannsachadh: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Brosnachadh: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Faid a' Phròiseict: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Sruth Obrachaidh: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Buill na Sgioba: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Creideasan Dhealbhan: Illustrator :Wang Dianhe