Martial Essence In Brew Pacáistiú Biotáille le Zhejiang Sci-Tech University

Tha Martial Essence In Brew Pacáistiú Biotáille le Zhejiang Sci-Tech University na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Martial Essence In Brew Pacáistiú Biotáille

le Zhejiang Sci-Tech University

Neach-ceannach: Zhejiang Sci-Tech University

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

12,738

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #154615

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Martial Essence In Brew Pacáistiú Biotáille

Is dearadh pacáistithe é Martial Essence In Brew do Laojiuhan, biotáille driogtha as Yongjia, Wenzhou. Úsáideann an dearadh an Fenglin Southern Fist, ealaín troda áitiúil, mar phríomhghné amhairc. Léiríonn línte órga sé ghluaiseacht chlasaiceach, agus tá ainm an táirge scríofa i script trom peannaireachta. Tagraíonn patrún braoiníní faoin gcarachtar deireanach don phróiseas driogtha. Tá críoch dhorcha mhata ar an mbuidéal agus caidhp mhiotail óir uirthi. Tá maisiúcháin sléibhe agus abhann greanta ar an mbuidéal agus ar an gcaidhp, rud a chuireann le carachtar réigiúnach an dearaidh chomh maith le greim frithsciorrtha a sholáthar. Coinníonn an buidéal 500 millilítear.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Martial Essence In Brew Pacáistiú Biotáille air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Martial Essence In Brew Pacáistiú Biotáille na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Martial Essence In Brew Pacáistiú Biotáille a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Tomhasan & Pacadh: Bottle: 500ml
Tagaichean: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teicneòlas Cinneasachaidh: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Dùbhlan Dealbhaidh: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Rannsachadh: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Brosnachadh: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Faid a' Phròiseict: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Sruth Obrachaidh: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Buill na Sgioba: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang