Chilled Milk Carton Cairtean le Kazuo Fukushima and Haruka Takeuchi

Tha Chilled Milk Carton Cairtean le Kazuo Fukushima and Haruka Takeuchi na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Chilled Milk Carton Cairtean

le Kazuo Fukushima and Haruka Takeuchi

Neach-ceannach: Meiji China Investment Co.,Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

16,969

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159694

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chilled Milk Carton Cairtean

Gus farpais ann am margaidh bainne àrd-ìre Shìona, chruthaich teicneòlas sònraichte bainne premium a tha ag amas air boireannaich eadar 30-50 bliadhna a dh'aois, a' measgachadh 100 sa cheud de bhainne amh le teicneòlas dùmhlachaidh a ghleidheas beathachadh airson blas saoibhir. Tha am pròiseact ag ath-mhìneachadh pacadh bainne, a' cothlamadh innleachdas agus càileachd Iapanach le blas sòghail. Tha corcair a' phacaid na shamhla air uaisleachd, air a neartachadh le geal agus òr airson eireachdas agus càileachd, a' dèanamh an dealbhadh gu sònraichte cuimhneachail.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Chilled Milk Carton Cairtean air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Chilled Milk Carton Cairtean na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Chilled Milk Carton Cairtean a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Tomhasan & Pacadh: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tagaichean: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teicneòlas Cinneasachaidh: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dùbhlan Dealbhaidh: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Rannsachadh: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Brosnachadh: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Faid a' Phròiseict: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Sruth Obrachaidh: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Peutantan: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Buill na Sgioba: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Creideasan Dhealbhan: Photographer: Zhu Jie