Dotline Dreach: Dearbh-aithne Chorporra le Tomohiro Kaji

Tha Dotline Dreach: Dearbh-aithne Chorporra le Tomohiro Kaji na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

ÒrGrafaig· 2024

Dotline Dreach: Dearbh-aithne Chorporra

le Tomohiro Kaji

Neach-ceannach: Dotline Co., Ltd.

Buannaiche Duais Òir A' Design Award ann an Roinn Grafaig

702,717

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160477

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dotline Dreach: Dearbh-aithne Chorporra

Teacs an Leabhair: Thòisich an siostam dearbh-aithne seo le bhith a’ cruthachadh structar gnothachais coileanta agus lèirsinn na companaidh — Social Heroes gus lèirsinn na companaidh a bhrosnachadh dha na teachdaichean, an luchd-obrach agus na tagraichean aca, agus a h-uile duine co-cheangailte ris a’ ghnìomhachas. Tha Dotline a’ faicinn a h-uile ball den luchd-obrach a thig gu cuideachadh ann am beatha làitheil cuideigin mar ghaisgich. Tha an suaicheantas na shamhla grafaigeach de ghaisgeach a’ tionndadh cleòc agus a’ gluasad air adhart a chaidh a dhealbhadh bho na litrichean, D bho "dots" + L bho "line." Leis gu bheil Dotline a’ tabhann 7 roinnean gnothachais, tha na suaicheantasan a’ tighinn ann an siostam dhathan de 7 dathan a tha a’ nochdadh gach roinn ghnothachais air a chlò-bhualadh leis an cruth-litreach bhrannd tùsail.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Dotline Dreach: Dearbh-aithne Chorporra air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Dotline Dreach: Dearbh-aithne Chorporra na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Dotline Dreach: Dearbh-aithne Chorporra a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Tomhasan & Pacadh: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tagaichean: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Teicneòlas Cinneasachaidh: Grid system with the golden section, over ray,
multiplication
Dùbhlan Dealbhaidh: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Rannsachadh: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Brosnachadh: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Faid a' Phròiseict: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.