Fruit Bar Pacáistíocht Sneaic le Olha Takhtarova

Tha Fruit Bar Pacáistíocht Sneaic le Olha Takhtarova na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2024

Fruit Bar Pacáistíocht Sneaic

le Olha Takhtarova

Neach-ceannach: SOTB and D

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

15,963

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160663

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Fruit Bar Pacáistíocht Sneaic

Is dearadh pacáistíochta é Fruit Bar do raon barraí sneaice nádúrtha. Déantar na sneaiceanna as cnónna, torthaí agus síolta, gan bhreiseáin shaorga ar bith. Cuirtear gach cineál, lena n-áirítear aibreog, figí, pluma, dátaí agus il-torthaí, i láthair i bpacáiste a thomhaiseann 140 faoi 130 milliméadar. Scarann grádáin ghile in corcra, oráiste, glas, gorm agus dearg na cineálacha óna chéile ar an tseilf. Léiríonn carachtair léaraidí gach toradh agus cuireann siad fuinneamh agus áthas in iúl. Cruthaíodh lógó ar leith do gach táirge chun aithint tapa a chur chun cinn agus íomhá chairdiúil a thabhairt don bhranda.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Fruit Bar Pacáistíocht Sneaic air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Fruit Bar Pacáistíocht Sneaic na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Fruit Bar Pacáistíocht Sneaic airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Tomhasan & Pacadh: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tagaichean: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Teicneòlas Cinneasachaidh: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dùbhlan Dealbhaidh: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Rannsachadh: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Brosnachadh: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Faid a' Phròiseict: Poland. The project began in January 2023 and ended in June 2023
Sruth Obrachaidh: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.