Tha Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu le Ying Song Brand Design Shenzhen Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu

le Ying Song Brand Design Shenzhen Co., Ltd

Neach-ceannach: Kweichow Moutai Co.,Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

34,951

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160697

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu

'S e dealbhadh pacaididh airson deoch-làidir baijiu Sìneach a th' ann an Kweichow Moutai Sanhua Flying Apsaras. Tha an dealbhadh a' cleachdadh motif nan Apsaras Itealaich bho bhalla-dhealbhan Dunhuang, eileamaid a lorgar cuideachd ann an comharra-malairt a' bhrannd. Tha am figear air a pheantadh le làimh ann an stoidhle seann ealain balla-dhealbhan Sìneach agus air a shuidheachadh air cùl-raon buidhe soilleir, dath a tha àbhaisteach do bhalla-dhealbhan Dunhuang. Tha am bogsa air fhosgladh bhon taobh dheas, agus tha sgeadachaidhean dà-fhillte ann an cumadh sgòthan a' cuairteachadh a' bhotail na bhroinn. Tha am botal air fhosgladh bhon cheap mheatailt air a mhullach. Tha am bogsa air a dhèanamh de phàipear, agus am botal de chriadhadaireachd agus meatailt.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Kweichow Moutai Sanhua Flying Apsaras Pacaideadh Baijiu na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Tomhasan & Pacadh: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tagaichean: Chinese Baijiu packaging, packaging design
Teicneòlas Cinneasachaidh: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dùbhlan Dealbhaidh: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Rannsachadh: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Brosnachadh: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Faid a' Phròiseict: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Sruth Obrachaidh: The box is opened from the right side, and the bottle is opened from the top metal cap
Buill na Sgioba: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Creideasan Dhealbhan: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen