Tha Passion Fruit Leann le Jin Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Passion Fruit Leann

le Jin Zhang

Neach-ceannach: Wuhan Sanbu Brand Design

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

15,096

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #161420

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Passion Fruit Leann

Is e 2024 Bliadhna an Lòing ann an Sìona. Canar "Fuaran an Dràgoin Òir" ris a' bhrannd an leanna seo, agus mar sin tha an dealbhaiche a' taisbeanadh an "dràgoin" a tha a' riochdachadh spiorad a' bhrannd agus spiorad Sìonach, a thig gu bhith na eileamaid lèirsinneach cudromach sa phacaid seo. Aig an aon àm, is e leann ceàirde a th' ann le blas toradh-dìoghras. Tha an dealbhaiche a' cleachdadh geugaichean is duilleagan toradh-dìoghras, còmhla ris na diasan cruithneachd agus an lus-leanna as cudromaiche ann a bhith a' grùdadh leanna, gus sealladh beòthail a chruthachadh, a' soilleireachadh blas ùrachail toradh-dìoghras.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Passion Fruit Leann air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Passion Fruit Leann na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Passion Fruit Leann a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Tomhasan & Pacadh: height 250mm x diameter 80mm
Tagaichean: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teicneòlas Cinneasachaidh: The bottle is made of iron
Dùbhlan Dealbhaidh: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Rannsachadh: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Brosnachadh: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Faid a' Phròiseict: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Sruth Obrachaidh: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Peutantan: InBev jinlongquan beer (Hubei) Co., Ltd
Buill na Sgioba: Designer: Jin Zhang
illustration: Jin Zhang