Foogo Dealbhachadh Pacaidh le Jiwon Jung

Tha Foogo Dealbhachadh Pacaidh le Jiwon Jung na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2025

Foogo Dealbhachadh Pacaidh

le Jiwon Jung

Neach-ceannach: Hongik University

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

13,247

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #167596

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Foogo Dealbhachadh Pacaidh

'S e bun-bheachd pacaidh a th' ann am Foogo a tha air a bhrosnachadh le làraidhean-bìdh Coirèanach, a' soilleireachadh tùsalachd, gluasadachd, agus dealbhadh a tha furasta a chleachdadh. Air a chumadh mar làraidh-bìdh beag, tha e a' fàgail pacadh bogsa àbhaisteach gus spiorad bìdh sràide Choirèa a nochdadh. A' toirt a-steach grunn sheòrsaichean làraidh—carbhanaichean, bhanaichean, agus trèilearan—tha e a' glacadh tàladh beothail bìdh anam Choirèa. Tha làmh a ghabhas a thoirt dheth a' cur ri so-ghiùlain agus furasta a chleachdadh. Le bhith a' cothachadh eileamaidean traidiseanta le taisbeanadh ùr-nodha, tha Foogo a' tabhann eòlas lèirsinneach tumach agus ag obair mar dhrochaid chultarach, a' roinn sgeulachd agus faireachdainn bìdh Choirèa.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Foogo Dealbhachadh Pacaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Foogo Dealbhachadh Pacaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Foogo Dealbhachadh Pacaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Tomhasan & Pacadh: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Tagaichean: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Teicneòlas Cinneasachaidh: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Dùbhlan Dealbhaidh: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Rannsachadh: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Brosnachadh: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Faid a' Phròiseict: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Sruth Obrachaidh: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Peutantan: This work is all original images not copyrighted.
Buill na Sgioba: Design Director : Jiwon Jung
Creideasan Dhealbhan: This work is all original images not copyrighted.