Tha Marlenka Pacadh le David Kantor na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2025

Marlenka Pacadh

le David Kantor

Neach-ceannach: Marlenka International s.r.o.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #170016

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Marlenka Pacadh

Tha ath-dhealbhachadh pacaidh Marlenka stèidhichte air dealbhadh glan, sònraichte a nì cinnteach gu bheil làthaireachd làidir air an sgeilp agus eadar-dhealachadh soilleir air feadh raon nan toraidhean. Tha an siostam pacaidh air a dhealbhadh gus àite a thoirt do dhòigh-bhiadh de chèicean agus milsean stèidhichte air mil, a' cleachdadh dòigh-obrach structaraichte gus blastan, cruthan, agus meudan a chomharrachadh. Tha bòidhchead lèirsinneach àrd-inbhe a' neartachadh tarraing an toraidh, fhad 's a tha stuthan ùr-ghnàthach agus teicneòlasan clò-bhualaidh adhartach a' gealltainn càileachd air leth. Chan e a-mhàin gu bheil an dealbhadh grinn ag àrdachadh eòlas an luchd-chleachdaidh ach tha e cuideachd a' neartachadh dearbh-aithne branda Marlenka agus a shuidheachadh sa mhargaidh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Marlenka Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Marlenka Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Marlenka Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Tomhasan & Pacadh: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tagaichean: marlenka, redesign, packaging,
Teicneòlas Cinneasachaidh: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Dùbhlan Dealbhaidh: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Rannsachadh: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Brosnachadh: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Faid a' Phròiseict: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Sruth Obrachaidh: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Buill na Sgioba: David Kantor
Radek Vysocký
Vojtěch Halamíček
Creideasan Dhealbhan: David Kantor
Petr Vaněk