Kweichow Moutai Pacadh Deoch Làidir le Yi Huang and Pei Luo

Tha Kweichow Moutai Pacadh Deoch Làidir le Yi Huang and Pei Luo na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2025

Kweichow Moutai Pacadh Deoch Làidir

le Yi Huang and Pei Luo

Neach-ceannach: Moutai Industrial Design Center

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

182,591

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #170755

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kweichow Moutai Pacadh Deoch Làidir

'S e dealbhadh pacaidh airson deoch làidir Shìonach a thathar a' reic ann an Iapan a th' ann an Kweichow Moutai. Tha cumadh a' bhotail stèidhichte air botal clasaigeach Moutai agus tha e a' gabhail dathan is caractar poirsealain Àth Ru, a thòisich ann an linn Tang. Tha an sgrìobhadh grinn air a' phacaid a' tighinn bho dhàn leis a' bhàrd Iapanach am Prionnsa Nagaya, a chaidh a sgrìobhadh ann an linn Tang. Nochd an aon abairt air stuthan cobhrach a chaidh a chur bho Iapan gu Wuhan, a' toirt gu cuimhne iomlaid chultarach fhada eadar an dà dhùthaich. Tha am pacaid a' tomhas 77 le 77 le 173 milemeatair. Tha an dealbhadh na mheadhan airson iomlaid chultarach.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Kweichow Moutai Pacadh Deoch Làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Kweichow Moutai Pacadh Deoch Làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Kweichow Moutai Pacadh Deoch Làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Tomhasan & Pacadh: 77x77x173mm
Tagaichean: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Teicneòlas Cinneasachaidh: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Dùbhlan Dealbhaidh: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Rannsachadh: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Brosnachadh: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Faid a' Phròiseict: Renhuai city 24 July 2023 - 7 August 2023
Sruth Obrachaidh: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Buill na Sgioba: Design Director [Yi Huang]
Creative Director [Pei Luo]
Creideasan Dhealbhan: Moutai Industrial Design Center