Parsirang Riochdaire Uighean le Mohsen Koofiani

Tha Parsirang Riochdaire Uighean le Mohsen Koofiani na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2025

Parsirang Riochdaire Uighean

le Mohsen Koofiani

Neach-ceannach: Parsirang Eggs

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #171319

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Parsirang Riochdaire Uighean

Anns an stiùideo dealbhaidh, bha amas aig an dealbhaiche pacadh a chruthachadh le dearbh-aithne làidir. Tharraing iad cearc le sgàrfa gus faireachdainn dhùthchail, ùr a bhrosnachadh. Bha buidhe na shamhla air buidheagan uighean agus blàths na maidne, fhad 's a chuir dearg lùth agus dìlseachd ris. Bha an clò-sgrìobhadh dàna is soilleir, a' dèanamh cinnteach gun rachadh an teachdaireachd a lìbhrigeadh gu luath. An dèidh uairean de leasachadh, cha b' e dìreach pacadh a bh' anns an dealbhadh dheireannach; dh'innis e sgeulachd mu thuathanas dùthchail agus uighean ùra, a' toirt earbsa agus càileachd gu luchd-ceannach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Parsirang Riochdaire Uighean air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Parsirang Riochdaire Uighean na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Parsirang Riochdaire Uighean a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Tomhasan & Pacadh: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tagaichean: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Teicneòlas Cinneasachaidh: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Dùbhlan Dealbhaidh: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Rannsachadh: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Brosnachadh: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Faid a' Phròiseict: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Sruth Obrachaidh: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Creideasan Dhealbhan: Creator, Illustration and Design: Mohsen Koofiani