Tha Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana le Tingwei Chang - Bank Sinopac na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.
IarannPacadh· 2026
Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana
le Tingwei Chang - Bank Sinopac
Neach-ceannach: Bank SinoPac
Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #174319An Dealbhadh
Mu dheidhinn Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana
Téacs an Leabhair: Sa tacar bronntanais seo tá pacáiste maisithe ina bhfuil dhá channa d'Uisce an Rathúnais agus clúdach dearg soghluaiste idirghníomhach. Léirmhíníonn an dearadh an nós traidisiúnta bronntanais a bhronnadh trí scéalaíocht amhairc, eilimintí siombalacha, agus idirghníomhaíocht dhigiteach chomhtháite. Trí íomháineachas clasaiceach na hAthbhliana a chomhcheangal le gnéithe idirghníomhacha comhaimseartha, cuireann an tionscadal comhpháirteanna fisiciúla agus digiteacha araon i láthair laistigh d'eispéireas féile aontaithe. Léiríonn comhtháthú na siombailí traidisiúnta agus na hidirghníomhaíochta digití cur chuige a nascann cleachtais chultúrtha bhunaithe le modhanna cumarsáide an lae inniu.
An Aithneachadh
Mu dheidhinn Duais Iarainn A' Design Award
Tha Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Fountain Of Fortune Príomhfheidhm: Pacáistíocht na hAthbhliana airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Tomhasan & Pacadh
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tagaichean
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Teicneòlas Cinneasachaidh
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Dùbhlan Dealbhaidh
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Rannsachadh
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Brosnachadh
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Faid a' Phròiseict
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Sruth Obrachaidh
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Peutantan
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Buill na Sgioba
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Creideasan Dhealbhan
- All images by Bank SinoPac.
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