Wellkaya Brioscaí Luibhe Milléid le Dheeraj Bangur

Tha Wellkaya Brioscaí Luibhe Milléid le Dheeraj Bangur na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Wellkaya Brioscaí Luibhe Milléid

le Dheeraj Bangur

Neach-ceannach: Brandsthan

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

7,989

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #178726

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Wellkaya Brioscaí Luibhe Milléid

Cuireann an córas pacáistithe buntáistí luibhe feidhmiúla in iúl trí ordlathas clóghrafach soiléir agus leagan amach struchtúrtha faisnéise. Déantar idirdhealú ar thrí leagan éagsúla trí chód-dathú rialaithe, ailíniú greille comhsheasmhach, agus íocónagrafaíocht ghonta le haghaidh aithint thapa. Tagraíonn greanadóireacht luibheolaíoch sheanré don eolas luibhe traidisiúnta, agus coinníonn cumadóireachtaí simplithe inléiteacht i dtimpeallachtaí miondíola. Tacaíonn mionsonrú srianta le soiléireacht agus comhsheasmhacht. Cothromaíonn an dearadh tagairtí cultúrtha le struchtúr comhaimseartha, ag cinntiú inléiteachta agus idirdhealaithe.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Wellkaya Brioscaí Luibhe Milléid air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Wellkaya Brioscaí Luibhe Milléid na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Wellkaya Brioscaí Luibhe Milléid a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Tomhasan & Pacadh: 174 mm x 60 mm x 198 mm
Tagaichean: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Teicneòlas Cinneasachaidh: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Dùbhlan Dealbhaidh: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Rannsachadh: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Brosnachadh: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Faid a' Phròiseict: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Sruth Obrachaidh: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.