Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach le Tomohiro Kaji

Tha Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach le Tomohiro Kaji na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Làraich-lìn agus Lìon.

AirgeadLìon· 2026

Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach

le Tomohiro Kaji

Neach-ceannach: Kadowakamatsu Inc

Buannaiche Duais Airgid A' Design Award ann an Roinn Lìon

34,855

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #181494

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach

Téacs an Leabhair: Sainmhíníonn Suíomh Gréasáin Corparáideach Kadowakamatsu cumarsáid eastáit réadaigh as an nua trí mhaoin a shuíomh mar bhonneagar cultúrtha. Ag comhtháthú comhthéacs réigiúnach, clóghrafaíocht shaincheaptha, agus córas greille srianta, athraíonn an dearadh suíomh gréasáin corparáideach ina ardán scéalaíochta. Cuireann sé luach uirbeach in iúl níos faide ná samhlacha praghsála trí thaithí spásúil agus eagarthóireachta d'úsáideoirí, rud a chumasaíonn nascleanúint ilthreoch agus rannpháirtíocht shrathach le téacs, íomhá, agus tionscadail, ag athmhúnlú an chaoi a mbraitear luach uirbeach.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Kadowakamatsu Príomhfheidhm: Suíomh Gréasáin Corparáideach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Tomhasan & Pacadh: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Tagaichean: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Teicneòlas Cinneasachaidh: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Dùbhlan Dealbhaidh: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Rannsachadh: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Brosnachadh: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Faid a' Phròiseict: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Sruth Obrachaidh: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Buill na Sgioba: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Creideasan Dhealbhan: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama