Tha Waima Year of The Horse Pacadh Leanna le Meituan Brand Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Waima Year of The Horse Pacadh Leanna

le Meituan Brand Design

Neach-ceannach: Meituan Waima

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

5,897

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #182051

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Waima Year of The Horse Pacadh Leanna

'S e pacadh leanna sònraichte de dheasachadh cuibhrichte a th' ann an Waima Year of The Horse, a chaidh a chruthachadh airson Bliadhna Ùr Shìonach an Eich. Tha am botal glainne a' gluasad air falbh bho chumadh siolandair àbhaisteach nam botal leanna, a' gabhail cruth eireachdail le meadhan cruinn a tha a' caolachadh a dh'ionnsaigh na h-amhaich agus a' bhuinn. Tha eich sgiathach le an sgiathan sgaoilte rim faicinn ag èirigh suas, ceangailte ri chèile le ribeanan dearga sruthach a tha a' cur an cèill deagh dhùrachdan airson na bliadhna ri teachd. Tha crìoch cruan bruich 360 ceum a' còmhdach an uachdair lùbte, a' toirt do na dealbhan inneach trì-thaobhach le sreathan agus deàrrsadh beartach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Waima Year of The Horse Pacadh Leanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Waima Year of The Horse Pacadh Leanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Waima Year of The Horse Pacadh Leanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Tomhasan & Pacadh: height 298.5mm
diameter 86.9mm
Tagaichean: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Teicneòlas Cinneasachaidh: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Dùbhlan Dealbhaidh: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Rannsachadh: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Brosnachadh: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Faid a' Phròiseict: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Sruth Obrachaidh: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Buill na Sgioba: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong