Tha Fortune Express Pacadh Baijiu le Yao Wu na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Fortune Express Pacadh Baijiu

le Yao Wu

Neach-ceannach: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

7,184

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #182337

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Fortune Express Pacadh Baijiu

'S e dealbhadh pacaidh airson baijiu a th' ann am Fortune Express. Tha am bogsa le mullach gèibealach a' tomhas 280 air 150 air 230 millemeatair agus thèid fhosgladh bhon bhonn. Le bhith a' togail gach flap a-staigh, nochdaidh còig botail, agus tha gach botal a' sealltainn Dia a' Bheairteis eadar-dhealaichte ann an dath de na Còig Eileamaidean. Fon na botail tha còig bogsaichean dall pluiseach a thèid a shracadh fosgailte gus figearan beaga stoidhlichte a nochdadh. Tha am bogsa a-muigh air a chrìochnachadh le stampadh foidhle, agus tha na bileagan air an clò-bhualadh gu didseatach. Tha na doileagan pluiseach air an dèanamh de shnàithlean polyester bog le mion-fhiosrachadh air a ghrèiseadh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Fortune Express Pacadh Baijiu air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Fortune Express Pacadh Baijiu na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Fortune Express Pacadh Baijiu a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Tomhasan & Pacadh: Length 280mm x Width 150mm x Height 230mm
Tagaichean: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Teicneòlas Cinneasachaidh: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Dùbhlan Dealbhaidh: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Rannsachadh: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Brosnachadh: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Faid a' Phròiseict: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Sruth Obrachaidh: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Peutantan: /
Buill na Sgioba: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Creideasan Dhealbhan: /