Yan Natural Juice Am Pacadh Botal le Backbone Branding

Tha Yan Natural Juice Am Pacadh Botal le Backbone Branding na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

PlatanamPacadh· 2020

Yan Natural Juice Am Pacadh Botal

le Backbone Branding

Neach-ceannach: Backbone Branding

Buannaiche Duais Platanaim A' Design Award ann an Roinn Pacadh

201,010

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #86906

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yan Natural Juice Am Pacadh Botal

Bha dealbhadh a’ bhotal air a bhrosnachadh le nàdar agus prionnsapalan bith-chunntais gu sònraichte cruth ubhal air a bhìdeadh. Bha seo an dùil gus càileachd organach an toraidh a-staigh a nochdadh. Bidh an anatomy seo a’ leantainn gu cumaidhean co-phàirteach a bhios nuair a thèid an cur ri taobh a chèile air sgeilpichean no aig àm còmhdhail a’ ceadachadh sàbhaladh àite a mheudachadh. Tha ainm a’ bhrand air a sgrìobhadh air an leubail le peannaireachd stoidhle. Tha an peannaireachd seo a’ nochdadh dath agus coltas feur tana mar nod do Nàdar.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Yan Natural Juice Am Pacadh Botal air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Yan Natural Juice Am Pacadh Botal a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Yan Natural Juice Am Pacadh Botal na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Tomhasan & Pacadh: Width 70mm x Depth 85mm x Height 265 mm
Tagaichean: natural juice, packaging design, biomimicry, organic,
Teicneòlas Cinneasachaidh: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Dùbhlan Dealbhaidh: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Rannsachadh: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Brosnachadh: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Faid a' Phròiseict: January to May 2017 in Yerevan Armenia
Sruth Obrachaidh: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Buill na Sgioba: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Creideasan Dhealbhan: All photo credits to Backbone Branding