Tha Jingyang Brick Tea Pacáistiú Tae le Litete Brand Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2020

Jingyang Brick Tea Pacáistiú Tae

le Litete Brand Design

Neach-ceannach: Litete Brand Design

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

28,858

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #89381

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jingyang Brick Tea Pacáistiú Tae

Tae Brící Jingyang, seo dearadh pacáistithe do bhrící tae comhbhrúite. Tá tomhas 100 mm faoi 100 mm faoi 40 mm ar an bpacáiste agus tá sé déanta as páipéar ríse lámhdhéanta, atá díonta ar thaise. Cuirtear an mhaisiú i bhfeidhm de láimh le priontáil bloic adhmaid, ceird thraidisiúnta Síneach. Léiríonn na maisiúcháin saol na gceannaithe agus nósanna áitiúla dheireadh ríshliocht Qing, agus úsáidtear trí dhath thraidisiúnta Shíneacha ar fud na raoin. Dúntar an bun le lipéad páipéir. Sáraíonn snaidhm rópa tuí an pacáiste agus feidhmíonn sé freisin mar hanla chun é a iompar.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Jingyang Brick Tea Pacáistiú Tae air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Jingyang Brick Tea Pacáistiú Tae na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Jingyang Brick Tea Pacáistiú Tae na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Tomhasan & Pacadh: 100 mm x 100 mm x 40 mm
Tagaichean: Engraving,Tea Packaging,Packaging design
Teicneòlas Cinneasachaidh: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Dùbhlan Dealbhaidh: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Rannsachadh: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Brosnachadh: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Faid a' Phròiseict: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Sruth Obrachaidh: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Peutantan: Copyrights belong to Langcer Lee, 2019.
Buill na Sgioba: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Creideasan Dhealbhan: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018