Yuyuan Road Baijiu Envasado de Licor de Wen Liu and Xuedan Diao

O deseño Yuyuan Road Baijiu Envasado de Licor de Wen Liu and Xuedan Diao é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Yuyuan Road Baijiu Envasado de Licor

de Wen Liu and Xuedan Diao

Cliente: Zhiyu Department (Shanghai) co. Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Yuyuan Road Baijiu Envasado de Licor

Yuyuan Road Baijiu é un deseño de envasado para un licor chinés producido na vila de Maotai, provincia de Guizhou. O deseño está inspirado na rúa Yuyuan, unha rúa histórica de Shanghai, e no edificio principal desa rúa. O logotipo mostra un elemento do Paramount, un edificio emblemático e símbolo cultural de Shanghai. A caixa exterior está feita de plástico reciclado, a botella é de cerámica con pintura dourada en spray, e a tapa é de plástico. A caixa mide 100 por 100 por 290 milímetros. O envasado pretende transmitir a cultura de Shanghai aos consumidores.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yuyuan Road Baijiu Envasado de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yuyuan Road Baijiu Envasado de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yuyuan Road Baijiu Envasado de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensións e Embalaxe: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Etiquetas: Shanghai, Yuyuan Road, History, Street, Building
Tecnoloxía de Produción: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Reto de Deseño: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Investigación: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiración: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Duración do Proxecto: The project started in November 2018 and finished in September 2019 in Shenzhen.
Fluxo de Operacións: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Membros do Equipo: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Créditos das Imaxes: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019