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Have Fun Duck Gift Box A Comida Para Merenda de Pufine Advertising Ltd.Co.

O deseño Have Fun Duck Gift Box A Comida Para Merenda de Pufine Advertising Ltd.Co. é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.


PrataEnvases· 2020

Have Fun Duck Gift Box A Comida Para Merenda

de Pufine Advertising Ltd.Co.

Cliente: Zhou Hei Ya International Holdings Company Limited

Gañador do A' Design Award de Prata na Categoría Envases

49,747

Gañador de Premio Verificado

Verificar o Estado do Premio para #103180

Cores

O Deseño

Sobre Have Fun Duck Gift Box A Comida Para Merenda

A caixa de agasallos "Have Fun Duck" é unha caixa especial para mozos. Inspirado en xoguetes, xogos e películas ao estilo do pixel, o deseño representa unha "cidade alimentaria" para mozos con ilustracións interesantes e detalladas. A imaxe IP integrarase nas rúas da cidade e os mozos aman o deporte, a música, o hip-hop e outras actividades de entretemento. Experimenta divertidos xogos deportivos mentres disfruta de comida, expresa un estilo de vida novo, divertido e feliz.

O Recoñecemento

Sobre o A' Design Award de Prata

Have Fun Duck Gift Box A Comida Para Merenda gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Have Fun Duck Gift Box A Comida Para Merenda sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Have Fun Duck Gift Box A Comida Para Merenda é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
Dimensións e Embalaxe
Length220mm, width210mm, height220mm
Etiquetas
Gift box, packaging, food, pixel style, young, stylish, fun and unique
Tecnoloxía de Produción
The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
Reto de Deseño
1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
Investigación
Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
Inspiración
The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
Duración do Proxecto
The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
Fluxo de Operacións
Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
Membros do Equipo
Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai

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