Xi Lin Men Función Principal: Envase de Bebida Alcohólica de Xu Yao and Li Wei

O deseño Xi Lin Men Función Principal: Envase de Bebida Alcohólica de Xu Yao and Li Wei é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2021

Xi Lin Men Función Principal: Envase de Bebida Alcohólica

de Xu Yao and Li Wei

Cliente: Xi Lin Men

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Xi Lin Men Función Principal: Envase de Bebida Alcohólica

Texto do Libro: Xi Lin Men é un deseño de envase para licor chinés, e o nome significa achegarse á felicidade. A botella é transparente, polo que o líquido claro é totalmente visible. Visto desde un ángulo duns 45 graos, aparece na base un relevo de dous peixes colocados cabeza con cola, evocando o símbolo do Yin e o Yang. Unha técnica de esmerilado dá profundidade de relevo aos peixes, e os puntos vermellos nas testas dos peixes aplícanse mediante impresión por transferencia térmica. A tapa asemella o bambú, símbolo de crecemento firme. A parte superior estreita e a base ancha facilitan o verter.

O Recoñecemento

Sobre o A' Design Award de Bronce

Xi Lin Men Función Principal: Envase de Bebida Alcohólica gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Xi Lin Men Función Principal: Envase de Bebida Alcohólica sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Xi Lin Men Función Principal: Envase de Bebida Alcohólica satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensións e Embalaxe: Width 150mm x Depth 150mm x Height 290mm.
Etiquetas: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Tecnoloxía de Produción: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Reto de Deseño: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Investigación: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiración: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Duración do Proxecto: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Fluxo de Operacións: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Membros do Equipo: Designer: Xu Yao
Art Director: Li Wei