Rosa Roxburghii Envase de té de Guangzhou Cheung Ying Design Co., Ltd.

O deseño Rosa Roxburghii Envase de té de Guangzhou Cheung Ying Design Co., Ltd. é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

Rosa Roxburghii Envase de té

de Guangzhou Cheung Ying Design Co., Ltd.

Cliente: Guangzhou Cheung Ying Design Co., Ltd.

Gañador do A' Design Award de Ouro na Categoría Envases

28,750

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Cores

O Deseño

Sobre Rosa Roxburghii Envase de té

Rosa Roxburghii é un deseño de envase para unha bebida de té en lata. O recipiente é unha lata de aluminio que mide 65 mm de longo, 65 mm de ancho e 95 mm de alto, cunha capacidade de 245 ml. Os gráficos empregan unha ilustración de estilo chinés dun xardín de té de rosa roxburghii, que reflicte o coidado prestado desde a plantación ata a selección dos materiais. Elementos tradicionais chineses e unha cor temática vermella auspiciosa configuran a composición. O envase creouse para darlle ao produto unha identidade clara e para expresar saúde, naturalidade, vitalidade e herdanza.

O Recoñecemento

Sobre o A' Design Award de Ouro

Rosa Roxburghii Envase de té gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Rosa Roxburghii Envase de té sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Rosa Roxburghii Envase de té crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensións e Embalaxe: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Etiquetas: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tecnoloxía de Produción: The design material is made of aluminum can.
Reto de Deseño: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Investigación: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiración: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Duración do Proxecto: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Fluxo de Operacións: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Membros do Equipo: Creative Director: Zhiji Dong
Designer: Lu Gu