Amarico Función Primaria: Envase para aperitivo de Radoslav Dostal

O deseño Amarico Función Primaria: Envase para aperitivo de Radoslav Dostal é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Amarico Función Primaria: Envase para aperitivo

de Radoslav Dostal

Cliente: Amàrico

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Amarico Función Primaria: Envase para aperitivo

Amarico é un deseño de etiqueta e envase creado para un aperitivo italiano. O deseño emprega motivos botánicos para reflectir os ingredientes fragrantes, complexos e naturais da bebida. As ilustracións debuxáronse con ceras dixitais, e as herbas individuais dispuxéronse nunha composición reflectida inspirada na arte decorativa. Tipografías contemporáneas feitas a man acompañan as imaxes. Unha soa etiqueta envolve a botella e une o logotipo e o texto destacado con contornos dourados de herbas. A botella mide 70 por 70 por 240 milímetros.

O Recoñecemento

Sobre o A' Design Award de Prata

Amarico Función Primaria: Envase para aperitivo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Amarico Función Primaria: Envase para aperitivo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Amarico Función Primaria: Envase para aperitivo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensións e Embalaxe: 70 mm x 70 mm x 240 mm
Etiquetas: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Tecnoloxía de Produción: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Reto de Deseño: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Investigación: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspiración: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Duración do Proxecto: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Fluxo de Operacións: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patentes: n/a
Membros do Equipo: Radoslav Dostal, Tomas Nedved, Jan Blazek
Créditos das Imaxes: Photographer: Julius Filip