Changle Envasado de Licor de Hai Xia Huang

O deseño Changle Envasado de Licor de Hai Xia Huang é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Changle Envasado de Licor

de Hai Xia Huang

Cliente: Yuto Group

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Changle Envasado de Licor

Changle é un deseño de envasado para un viño chinés de saúde. A caixa exterior está feita de papel corrugado e pode dobrarse en plano para o transporte, para logo ser montada rapidamente na planta de enchido. O pregado da caixa aforra espazo de envío e custos. Os gráficos amosan unha árbore de folla perenne que medra cara arriba e cara fóra, xunto cunha plataforma de Ganoderma, unha grulla e as montañas de Nanshan. Tamén se inclúen na imaxe o longan, o medlar e a Angelica dahurica. Empréganse cores retro suaves. A caixa mide 100 por 100 por 270 milímetros e alberga unha botella de 500 mililitros.

O Recoñecemento

Sobre o A' Design Award de Ferro

Changle Envasado de Licor gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Changle Envasado de Licor sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Changle Envasado de Licor é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensións e Embalaxe: Box：100mmx100mmx270mm
Bottle：500ml
Etiquetas: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Tecnoloxía de Produción: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Reto de Deseño: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Investigación: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiración: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Duración do Proxecto: The project done within 1 months in Shenzhen.
Fluxo de Operacións: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Membros do Equipo: Designer:Huang Hai xia, Art direction:Li Yu Chun