Smoked Trout Función principal: Envasado de alimentos de Armeanu Creative Studio

O deseño Smoked Trout Función principal: Envasado de alimentos de Armeanu Creative Studio é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Smoked Trout Función principal: Envasado de alimentos

de Armeanu Creative Studio

Cliente: Valeputna

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Smoked Trout Función principal: Envasado de alimentos

Smoked Trout é un deseño de envase para produtos de peixe afumado. O envase está feito de cartón kraft con lámina dourada e verniz selectivo. Un patrón circular, unha forma de porta medieval empregada para o corte do cartón e un selo dourado fan referencia á tradición, ao patrimonio e aos ingredientes naturais. O selo e a forma de porta aparecen en toda a gama de produtos para expresar continuidade. O envase pregado mide 11,5 por 25 centímetros. A forma compacta permite unha fácil inserción e peche do produto, así como un almacenamento, transporte e exposición en estantería sinxelos.

O Recoñecemento

Sobre o A' Design Award de Prata

Smoked Trout Función principal: Envasado de alimentos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Smoked Trout Función principal: Envasado de alimentos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Smoked Trout Función principal: Envasado de alimentos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensións e Embalaxe: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiquetas: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnoloxía de Produción: The packaging is made of kraft carton, has golden folio and selective varnishing.
Reto de Deseño: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Investigación: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiración: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Duración do Proxecto: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Fluxo de Operacións: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentes: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membros do Equipo: Armeanu Ana
Armeanu Catalin
Créditos das Imaxes: Main Image and optional images - Armeanu Creative Studio SRL - Romania