Ballantines 17 Función principal: Embalaxe de agasallo de Li-Shang Printing Co., Ltd

O deseño Ballantines 17 Función principal: Embalaxe de agasallo de Li-Shang Printing Co., Ltd é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Ballantines 17 Función principal: Embalaxe de agasallo

de Li-Shang Printing Co., Ltd

Cliente: Li-Shang Printing Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Ballantines 17 Función principal: Embalaxe de agasallo

Ballantines 17 é un deseño de embalaxe de agasallo creado para un whisky de mestura. A caixa ríxida está producida con impresión offset UV sobre papel de folla prateada, con tintas planas douradas e azuis e logotipos en relevo. Un mecanismo de cinta transportadora baixo a caixa eleva un soporte de libro ao abaterse a tapa, presentando a botella sobre un escenario dourado. As impresións douradas ao longo do percorrido rexistran os anos premiados no pasado. Ao fronte da tapa colócanse mostras encortizadas de especias e sabores. A disposición guía primeiro a vista, logo o olfacto e finalmente o gusto.

O Recoñecemento

Sobre o A' Design Award de Prata

Ballantines 17 Función principal: Embalaxe de agasallo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Ballantines 17 Función principal: Embalaxe de agasallo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Ballantines 17 Función principal: Embalaxe de agasallo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensións e Embalaxe: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Etiquetas: whisky, packaging, liquor packaging, creative packaging
Tecnoloxía de Produción: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Reto de Deseño: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Investigación: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiración: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Duración do Proxecto: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Fluxo de Operacións: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Membros do Equipo: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Créditos das Imaxes: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.