The Taste of Heritage O Café Instantáneo de Shawn Goh Chin Siang

O deseño The Taste of Heritage O Café Instantáneo de Shawn Goh Chin Siang é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

The Taste of Heritage O Café Instantáneo

de Shawn Goh Chin Siang

Cliente: Hai Soon Leong Sdn. Bhd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre The Taste of Heritage O Café Instantáneo

O deseño inspirouse nos antecedentes do cliente: unha empresa familiar, de xeración en xeración. Co fin de conservar e transmitir o sabor, lanzouse o produto 'O Sabor do Patrimonio'. Tamén serve como símbolo do turismo de Malaisia, polo que o deseñador xurdiu co concepto de preservar o patrimonio cultural, incorporando as ideas do cliente, integrou as culturas de longa data de varios grupos étnicos no deseño para que máis xente entenda a cultura malasia e estar entusiasmado coa arte malaia.

O Recoñecemento

Sobre o A' Design Award de Prata

The Taste of Heritage O Café Instantáneo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que The Taste of Heritage O Café Instantáneo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Taste of Heritage O Café Instantáneo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensións e Embalaxe: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Etiquetas: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tecnoloxía de Produción: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Reto de Deseño: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Investigación: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiración: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Duración do Proxecto: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Fluxo de Operacións: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentes: -
Membros do Equipo: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Créditos das Imaxes: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.