Sienna Monroe Envases de Cosméticos de Ricci Williams

O deseño Sienna Monroe Envases de Cosméticos de Ricci Williams é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2021

Sienna Monroe Envases de Cosméticos

de Ricci Williams

Cliente: Summerhouse Collective

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Sienna Monroe Envases de Cosméticos

Sienna Monroe é a identidade de marca e o packaging dunha liña de cosméticos de base vexetal e libre de crueldade animal. A caixa de agasallo tamén serve como caixa de envío para os pedidos en liña, o que reduce os residuos. A caixa está feita de cartón reciclado, sen recubrimento e compostable, impreso con tintas vexetais. As botellas están feitas de vidro, un material que se pode reciclar repetidamente, e as etiquetas empregan papel de refugallo post-consumo. Un patrón natural impreso suaviza a tipografía audaz. Preténdese que o packaging se conserve e se reutilice unha vez rematado o produto.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sienna Monroe Envases de Cosméticos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sienna Monroe Envases de Cosméticos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sienna Monroe Envases de Cosméticos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensións e Embalaxe: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Etiquetas: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tecnoloxía de Produción: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Reto de Deseño: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Investigación: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiración: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Duración do Proxecto: The project was completed in Los Angeles during the summer of 2020.
Fluxo de Operacións: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.