O deseño Ying Hua Qing Su Embalaxe de Jin Zhang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Ying Hua Qing Su Embalaxe

de Jin Zhang

Cliente: Ying Hua Qing Su

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Ying Hua Qing Su Embalaxe

A parte frontal da caixa de agasallo está cuberta de flores de cereixa, combinando cos edificios emblemáticos de Wuhan, mostrando a vitalidade da primavera e as características locais. A andoriña con carta de amor dálle á imaxe unha emoción romántica, os personaxes da década de 1990 engaden unha sensación retro, destacando as características da artesanía centenaria da marca. O deseño da caixa interior pódese dobrar intelixentemente en forma de flor de cereixa, que combina coa caixa inferior azul do lago, formando a sensación estética da flor de cereixa caendo no lago.

O Recoñecemento

Sobre o A' Design Award de Bronce

Ying Hua Qing Su Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ying Hua Qing Su Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ying Hua Qing Su Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensións e Embalaxe: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Etiquetas: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Tecnoloxía de Produción: Coated paper with gray board, hot Blue Gold
Reto de Deseño: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Investigación: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiración: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Duración do Proxecto: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Fluxo de Operacións: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Membros do Equipo: Designer:Jin Zhang
Illustrator:Ru Jun