O deseño Xiaoxiancao Bolsa De Té de Jin Zhang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Xiaoxiancao Bolsa De Té

de Jin Zhang

Cliente: Xiao xian cao

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Xiaoxiancao Bolsa De Té

A través do estudo da orixe das bolsas de té, o deseñador determinou a historia na dinastía Tang e tomou o té de beber coas mangas que cubren a boca como a principal expresión visual para que máis xente coñeza e ame o té dun xeito máis interesante. Na parte traseira, o "té" úsase para transmitir a categoría e mellorar a sensación de calidade. A bolsa de té pequena usa unha bolsa de papel de aluminio cun pequeno paquete independente, que é conveniente para os consumidores para levar e beber.

O Recoñecemento

Sobre o A' Design Award de Bronce

Xiaoxiancao Bolsa De Té gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Xiaoxiancao Bolsa De Té sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Xiaoxiancao Bolsa De Té satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensións e Embalaxe: Box size285mm*100mm*35mmPackage content3g*10
Etiquetas: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Tecnoloxía de Produción: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Reto de Deseño: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Investigación: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiración: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Duración do Proxecto: It will be designed in August 2020 and put on the market in September 2020
Fluxo de Operacións: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Membros do Equipo: Designer:Jin Zhang